Abstract

With an aging population, approximately 58 million people in the United States find themselves stepping into caregiving roles for others, especially as healthcare costs rise and facility-based care options become less accessible. Among these caregivers, Gen Z and Millennial individuals represent a significant, yet often overlooked, demographic. These younger
generations often balance caregiving responsibilities with other life demands, such as starting and developing their careers, completing their education, or raising young children. Understanding the unique challenges they face and the resources they require is crucial for shaping systems that support timely referrals, admissions and care.

While 100% of the Gen Z and Millennials who participated in this Transcend research have personal experience caring for a seriously ill family member or friend, 67% have directly been involved in making healthcare decisions for an aging adult or someone living with a serious illness in the past five years. This finding clearly demonstrates that the demands of caregivers are not exclusive to any one generation.

To ensure comprehensive support, home-based care organizations must shift their view and hone their strategies to connect with the distinct needs of caregivers from multiple generations. By doing so, organizations can offer more effective resources that enhance the overall impact of the care provided while building a strong reputation in the community with current and future healthcare decision-makers.

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Link to article: https://tinyurl.com/55yywd7h